The Basics
Start by pretending a friend is asking you these questions, and answer them in a clear, engaging way:
- What is your fundraising plan going to achieve?
- Why do you care about this initiative?
- Why is this initiative important on a global scale?
If you are able to answer them effectively, you’ve taken a huge step in recruiting potential donors.
Personalization is Key
Most donors will feel compelled to support your fundraising initiative because of YOU. Include personal stories on your fundraising page, a photo of you on a relevant Rustic trip, or a heartfelt note about why this is close to your heart.
Pro-tip: Photos can make or break a campaign page!