The Basics

Start by pretending a friend is asking you these questions, and answer them in a clear, engaging way:

  • What is your fundraising plan going to achieve?
  • Why do you care about this initiative?
  • Why is this initiative important on a global scale?

If you are able to answer them effectively, you’ve taken a huge step in recruiting potential donors.

Personalization is Key

Most donors will feel compelled to support your fundraising initiative because of YOU. Include personal stories on your fundraising page, a photo of you on a relevant Rustic trip, or a heartfelt note about why this is close to your heart.

Pro-tip: Photos can make or break a campaign page!